The Coca–Cola Company, Marketing Execution Center of Excellence

For the past seven years, The Coca–Cola Company’s North America Division has called on Silver Link to provide project management services during peak periods. Here are examples of assignments completed:

• Creation and management of the Vanilla Coke Product Launch timeline
• Management of production/distribution of merchandising materials for McDonald’s Barq’s/Coca-Cola Classic Float regional test promotion
• Collection in three months of $68,000 in unbilled revenue for completed marketing projects. Resolution of open accruals negatively impacting a department’s P&L totaling $175,000 before year-end close